Your gym & studio workbook.

A short working session for you and your team, about 30 minutes. Don't just read it, fill it in. By the end you'll have your revenue leaks costed, your at-risk and failed-payment recovery planned, your class reminders and waitlist set, a trial nurture mapped, and a 90-day plan. Type straight into the boxes and save as a PDF, or print it and write on it.

The leaks, in brief. Most clubs lose more out the back than they win at the front. Churn is the biggest and the most silent. Class no-shows run 20 to 30 percent without reminders. Slow lead follow-up wastes people who already wanted in. The fixes: flag at-risk members early, recover failed payments with dunning (the fastest win), fill classes with reminders and a waitlist, and convert trials with a nurture sequence in your tone. Always a human on the real conversations.

1Your revenue-leak audit

Pull the numbers from your platform's reports. Rough is fine. The point is to see which leak costs you most, so you fix that one first.

The leak	Your number	Roughly $ / month
Churn (members lost per month × avg fee)
Class no-shows (empty spots/week × value)
Slow follow-up (trials lost/month × value)
Failed payments (bounced debits/month)

Biggest leak to tackle first:

2At-risk and failed-payment recovery plan

These two protect revenue you'd lose slowly and recover revenue you've already earned. Start failed payments first: it's the quickest money.

A dunning flow is switched on: smart retries over a few days, not a single attempt. Members get a friendly, one-tap card-update nudge by SMS, email and in-app. At-risk member flags are on, based on falling attendance and engagement. Our at-risk outreach (who sends it, what it says, how often): Who owns failed-payment recovery and escalations:

3Class reminders and waitlist setup

The cheapest win in the course. Confirmations and reminders with a one-tap cancel, plus an auto-filling waitlist, keep popular classes full.

A confirmation goes out the moment someone books. A reminder fires before each class with a one-tap cancel. An automatic waitlist offers freed spots to the next member instantly. Reminder timing (e.g. day before + 2 hours out): No-show policy for premium classes, if any (keep it fair):

4Your trial-to-member nurture map

A handful of timely, friendly touches in your tone. Sketch what each message says and when it sends. Make the join a single tap.

Instant welcome (on booking / after first session): Check-in after a session: Helpful nudge (handles price / time / "fit enough"): The easy yes (join offer near end of trial): Graceful close (if they don't join):

5Your 90-day plan

One win at a time, each proven before the next. The numbers to watch: churn, at-risk members, class fill rate, failed payments, trial conversion.

Weeks 1 to 2 (start with failed-payment recovery): Weeks 3 to 5 (classes: reminders + waitlist): Weeks 6 to 8 (at-risk flags + outreach): Weeks 9 to 12 (trial nurture + AI front desk): The one number we'll check every week:

Your gym & studio workbook.

Sent, thanks.